The UK Advertising Standards Authority (ASA) has banned an
ad by a Hong Kong-based gaming operator targeting consumers in the United
Kingdom.
The in-app video advertisement for the Lucky Goal app, seen on
25 November 2019, was found to be misleading and unsubstantiated for exaggerating
the chance of winning.
It first showed the mobile phone screen of someone trying to
order a pair of headphones on Amazon but who received a message which stated
“Your credit card has been declined”. On-screen text displayed [...]
