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ASA bans misleading ad for Lucky Goal free-play app

1st April 2020 7:14 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority (ASA) has banned an ad by a Hong Kong-based gaming operator targeting consumers in the United Kingdom.

The in-app video advertisement for the Lucky Goal app, seen on 25 November 2019, was found to be misleading and unsubstantiated for exaggerating the chance of winning.

It first showed the mobile phone screen of someone trying to order a pair of headphones on Amazon but who received a message which stated “Your credit card has been declined”. On-screen text displayed [...]

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