Lottoland launches new Deal or No Deal Lotto game14th April 2020 1:11 pm GMT
Gibraltar-based lottery betting operator Lottoland has launched a new branded instant lottery game based on popular TV game show Deal or No Deal.
Deal or No Deal Lotto offers players the chance to win a million by choosing six numbers from 1 to 49 and looking to match as many of these as possible via Lottoland’s instant win draw.
If they match any numbers, players get the chance to Beat the Banker in a red box game similar to the TV show, where they can multiply their win or win just a penny.
“We are incredibly excited to be bringing this game to the market – Deal or No Deal was an iconic game show presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game,” said Lottoland CEO Nigel Birrell.
“We are hoping to build on Noel’s winning streak when it comes to TV shows – with hits including Telly Addicts, Noel’s House Party and The Late, Late Breakfast Show in his career, he’s got a great track record for picking winning formats, having also done brief stints with Top of The Pops, Top Gear and quite recently the huge ITV show, I’m a Celebrity, Get Me Out of Here.
“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to Beat the Banker themselves,” added Birrell.