Tabcorp signs exclusive Australasia deal with Racecourse Media Group

Australian betting giant Tabcorp has entered into an exclusive international media partnership with Racecourse Media Group (RMG).

The five-year agreement commences on 1 January 2024 and enables Tabcorp’s Sky Racing channels to broadcast British and Irish racing to both wagering and non-wagering audiences in Australia and New Zealand.

The content will feature races from RMG's 34 partner racecourses in Britain, including Jockey Club racecourses such as Epsom, Newmarket, Aintree and Cheltenham, and independent racecourses such as York and Goodwood.

“Sky Racing is the home of racing in Australia, broadcasting more than 150,000 races live every year into 4,000 outlets and 1.3 million homes across Australia,” said Adam Brownlee, general manager at Sky Racing Australia. “This partnership will grow and promote British and Irish content throughout Australasia which is a great outcome for the industry.”

Racecourse Media Group CEO Maritn Stevenson said: “We are delighted to be teaming up with Tabcorp and the pre-eminent brand of Sky Racing. British racing, and Irish via the tote service, will enjoy a terrific shop window in Australia and New Zealand, and we look forward to working closely together on maximizing the profile of, and revenues for, our racecourses.”