Betby partners with Hero Gaming for global solution rollout

11th January 2022 9:25 am GMT

Malta-based sports betting provider Betby has agreed a deal with Hero Gaming that will see the operator deploy Betby’s complete solutions. 

Hero Gaming brands Simple Casino and Boom Casino will adopt Betby’s end-to-end, AI-driven sportsbook solution in key emerging markets Brazil, Japan and India, gaining access to markets on over 900,000 live events a year, as well as the Betby.Games range of esports titles.

“We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them,” said Betby chief commercial officer Chris Nikolopoulos. 

Hero Gaming’s chief commercial officer Sam Brown added: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this. The inclusion of BETBY’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”

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