Buffalo Bills signs Caesars as second online sportsbook partner

New York-listed casino and sportsbook operator Caesars Entertainment has penned a multi-year partnership to become an official mobile sports betting partner of the NFL’s Buffalo Bills. 

The agreement is the second for the Buffalo Bills this month following a similar deal with FanDuel, with the Caesars Sportsbook securing the naming rights to a new sportsbook-style premium club lounge at Highmark Stadium. 

Caesars Sportsbook will also benefit from significant sponsorship assets, including the use of official Buffalo Bills logos and marks, as well as access to a wide range of hospitality assets available through the Caesars Rewards loyalty program.

"This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports," said Caesars Digital co-president Chris Holdren. "We're ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond."

Caesars was one of four operators to launch an online sportsbook in New York State on 8 January, alongside DraftKings, FanDuel, and Rush Street Interactive (BetRivers), with BetMGM set to go live later today.

"The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences," said Pegula Sports & Entertainment senior vice president of business development Dan Misko. "We're very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. 

“We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come."

Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 2.27 per cent lower at $82.84 per share in New York Friday.