Gaming content provider Pragmatic Play has rolled out its new sportsbook product for DAZN Bet in Spain following an integration with Pragmatic Solutions’ PAM platform.
The launch marks a new chapter in product development for Pragmatic Play, as the supplier works towards its goal of becoming the industry’s preferred supplier across five verticals.
The Pragmatic Play Sportsbook has been integrated into DAZN Bet via the Player Account Management (PAM) platform technology provided by sister company Pragmatic Solutions, which has been the core technology layer for DAZN Bet since launch.
“Pragmatic Play’s collaboration with DAZN Bet is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry,” said Pragmatic Play vice president of sports Gareth Crook. “We’re now seeing the fruits of our labour come to life for the first time.
“We are proud to be associated with this flagship brand and have no doubt that DAZN Bet will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
Following the successful migration onto Pragmatic Play’s platform, DAZN Bet is set to build on its record monthly active users and turnover experienced in October.
“Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering,” said DAZN Bet chief marketing officer Simon Gatenby. “Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”
Pragmatic Play’s successful sportsbook launch means the supplier now offers five gambling verticals, including slots, live casino, bingo and virtual sports.