Sportsnet partners Sportradar to deliver data to audiences
30th November 2023 9:35 am GMT
Canadian broadcaster Sportsnet has partnered with Sportradar to deliver data-driven content to sports fans.
Sportradar was selected through a competitive procurement process and will provide real-time statistics, player information, and advanced data sets via its OnAir service to enhance Sportsnet broadcasts.
The agreement will also see the broadcaster utilise Sportradar’s web-based research application, radar36, to support its MLB and NHL broadcasts.
“We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans,” said Brian Josephs, head of regional sales, North America, at Sportradar.
“This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”
Sportradar will support Sportsnet’s entire brand portfolio, which includes their regional channels, East, Ontario, West, and Pacific, as well as Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app and podcasts.
