Kindred Group has selected Stats Perform to provide data feeds and statistics for its proprietary sportsbook platform.

The strategic partnership will provide Kindred with access to Stats Perform’s full RunningBall and Opta product suite, which includes real-time official sports data feeds and statistics.

The partnership will enable Kindred to enhance the in-play betting experience for its customers, as well as its proposition betting markets centred around player performance.

“We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers,” said Kindred director of sportsbook Andreas Reimblad. “This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market.

“We firmly believe that Stats Perform, with its expertise, trusted brands, consistent and unique data points, will be an ally as we continue to develop and roll-out our proprietary sportsbook platform. This partnership will set new standards in delivering a unique and superior sports betting experience.”

Stats Perform chief betting officer Andrew Ashenden said: “This new agreement deepens a long-standing and highly productive partnership with Kindred. We are excited to help take Kindred to great heights through our market leading, built-for betting RunningBall and Opta products.

“We are delighted that Kindred recognise the value we will unlock together in this exciting new partnership.”

Shares in Kindred Group plc (STO:KIND-SDB) were trading 0.28 per cent lower at SEK122.80 per share in Stockholm Tuesday morning.