Sportradar has entered into an agreement to offer audiovisual streaming of Oddin.gg’s exclusive esports content to betting operator clients around the world.
Sportradar’s global network of more than 900 betting operator clients will be able to offer a wider variety of live streamed esports events to their customers under the multi-year agreement, with the partnership also paving the way for future collaboration in other areas.
“This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting,” said Sportradar senior vice president of audiovisual Patrick Mostboeck. “Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter-Strike 2 (CS2), which Sportradar will distribute to sportsbooks through its integrated streaming product.
The partnership also includes a number of other esports competitions, such as PGL Copenhagen Major 2024, Dacha DOTA2 Qualifiers and Main Events, Dacha Counter-Strike 2 Qualifiers and Main Events, and Tipsport MCR 2024.
“As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution,” said Oddin.gg CEO and co-founder Vlastimil Venclik. “This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights.
“This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
In related news, Oddin.gg has agreed an exclusive partnership with Chennai-based Skyesports for its Counter-Strike 2 esports tournaments this year, encompassing six international tournaments featuring teams from India, Southeast Asia, North America and Europe.
“Skyesports has rapidly emerged as the driving force behind esports in India through their portfolio of innovative tournaments and events,” said Oddin.gg managing director and co-founder Marek Suchar. “We’re thrilled to partner with their visionary team as they continue expanding the esports landscape globally. Oddin’s official data will provide robust integrity while fueling new esports engagement opportunities.”
Skyesports founder and CEO Shiva Nandy added: “We’re thrilled to join forces with Oddin.gg in this partnership for our Counter-Strike 2 roadmap, which marks another significant step in our commitment to ensuring the integrity and quality of esports experiences for our growing community of fans and players.
“As we expand aggressively into new markets, partnerships like these are important for ensuring that our events maintain the highest standards of fairness and transparency.”