Penn Entertainment has unveiled its first ESPN Bet branded retail sportsbook in Michigan at Hollywood Casino at Greektown.
The new ESPN Bet sportsbook and restaurant is located on the upper floor of the 100,000-square-foot downtown Detroit casino, and is the first ESPN Bet branded retail location to open across Penn Entertainment’s portfolio of properties.
The sportsbook and restaurant comprises approximately 4,500 square-feet of betting and dining space, with wagering kiosks, big-screen TVs, and a 30’ video wall.
“This is an exciting week to debut Penn’s first physical ESPN Bet sportsbook as the city of Detroit hosts the NFL Draft and its festivities,” said Hollywood Casino at Greektown general manager John Drake. “Bringing ESPN Bet to Hollywood Greektown combines Penn’s premier sports media and sports betting offerings to create an amazing atmosphere for fans to watch and bet on sports.
“To celebrate the opening, we’re thrilled to host ESPN talent and programming at our property throughout the week.”
ESPN Bet and ESPN Fantasy vice president Mike Morrison added: “We’re thrilled to open the first ESPN BET retail location in Detroit and become part of a community of deeply passionate sports fans. We want fans to come embrace a first-class betting experience and we’re excited to showcase the ESPN BET brand in a contemporary space.”
Michigan’s three commercial casinos generated total adjusted gross gaming revenue of $123.9 million in March, an increase of 4 per cent year-on-year. Hollywood Casino at Greektown contributed $28.0 million during the month, including $731,389 from retail sports betting.
Shares in Penn Entertainment Inc (NASDAQ:PENN) closed 3.64 per cent lower at $17.19 per share in New York Thursday.