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Beter and Playtech join forces to boost esports offering

29th October 2024 9:49 am GMT
esports

Betting content and data provider Beter has agreed a deal with Playtech to integrate its esports offering with the supplier.

The agreement gives Playtech’s clients access to over 35,000 monthly events and up to 50 markets per event, allowing around-the-clock esports betting action.

"This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access," said Beter chief executive Gal Ehrlich.

"Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. Beter's offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments."

Yori Arami, VP of sports commercial at Playtech, commented: "Beter has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.

"Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.

"Beter’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports."

Shares in Playtech plc. (LSE:PTEC) were trading 0.27 per cent lower at 728.00 pence per share in London Tuesday morning.

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