BetMakers Technology Group and Podium (formerly PA Betting Services) have teamed up for a new partnership with Sportradar to enhance the supplier’s sportsbook.
The partnership will see Podium’s Advantage racing solution, which features technology and data from BetMakers, integrated into Sportradar’s Orako sportsbook.
The integration will give Sportradar’s sportsbook customers access to a range of horse and greyhound racing options and is expected to go live in the second quarter of this year.
“At Podium, we are committed to revolutionising the racing wagering experience, and our Advantage collaboration with Sportradar is a testament to that mission. This partnership underscores Podium’s role as a trusted steward of official racing data,” said Podium’s incoming managing director, Josh Sparke.
Jacob Lopez Curciel, SVP of managed sportsbook services at Sportradar, added: “Racing is the second largest bet on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”
BetMakers chief executive Jake Henson commented: “We are thrilled to announce our partnership with Sportradar, the world’s leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing.
“Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders and expanding the global presence of racing.”
Shares in BetMakers Technology Group Ltd. (ASX:BET) closed unchanged at AU$0.12 per share in Sydney Friday, while shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.93 per cent lower in New York Thursday at $22.29 per share.