ALT Sports Data has been named as the official betting data supplier of Formula 1 for the upcoming season.
ALT Sports Data will develop betting-focused real-time predictive analytics for Formula 1 to drive engagement and growth in the betting ecosystem.
The company will also develop proprietary data and priced odds solutions for sports betting operators, giving Formula 1 fans the ability to bet on new markets.
“Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport,” said Formula 1 chief commercial officer Emily Prazer.
“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and chief marketing officer at ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.
“It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”