Supplier strengthens UK footprint with multi-year turnkey partnership with BetAhoy

EveryMatrix is providing its full platform technology to newly launched operator BetAhoy in the United Kingdom.

BetAhoy is now live with EveryMatrix’s complete turnkey solution, including sportsbook, casino, platform and affiliate management, supported by the supplier’s dedicated UK teams.

The operator becomes the first UK partner to launch with EveryMatrix’s new front-end solution, built in-house by the company’s UX and product experts.

“BetAhoy is an exciting partner and the first UK brand to launch with our new front-end,” said EveryMatrix co-CEO Jonas Groes. “Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”

Sam Carrington, CEO of BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”