The partnership will leverage FIRST.bet’s operator partner network in Latin America and beyond
Sportsbook solutions provider FIRST.bet is bringing prediction markets to its operator partners in Latin America through a partnership with ADI Predictstreet.
The partnership has already seen FIRST.bet launch a FIFA World Cup 2026 predictions hub, with plans to expand prediction market participation across further markets and competitions in the future.
“Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale,” said Tom Light, chief executive of FIRST.bet.
“This partnership lets us extend what we give operators beyond the sportsbook: a World Cup-ready prediction product, powered by ADI Predictstreet and delivered through the FIRST.bet platform.”
ADI Predictstreet’s rollout with FIRST.bet adds to its recent partnerships with the likes of Fanatics, DAZN, Kalshi, Matchbook and BetConstruct.
“Latin America represents one of the most exciting growth opportunities for regulated prediction markets,” said ADI Predictstreet chief executive Dimitrios Psarrakis. “FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.
“We’re excited to begin our collaboration during the FIFA World Cup 2026 which provides the ideal proving ground for long-term infrastructure that will enable fans to engage with sport in entirely new ways for years to come.”