FIRST.bet is powering the sportsbook launch of City Center Online in Argentina under a new partnership with Ondiss
Argentinean platform provider Ondiss has selected FIRST.bet as its new sportsbook technology provider.
The agreement will initially see Ondiss’ partner, City Center Online, expand into online sports betting via FIRST.bet’s sportsbook technology.
City Center Online is the iGaming arm of City Center Rosario casino, based in the Sante Fe province of Argentina.
“Ondiss and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook,” said Tom Light, founder and CEO of FIRST.bet. “That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”
Ondiss CEO Facundo Giorgi commented: “At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
“FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”
Ondiss chief commercial officer Gonzalo Alvarez added: “By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.
“With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators. This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.
“With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”