EveryMatrix has delivered its first omnichannel turnkey platform partnership after going live with ArenaCasino in Croatia.
In one of the company’s biggest projects of 2024, EveryMatrix has replaced ArenaCasino’s existing casino and sports platforms by integrating both online and retail sports and casino technology with the operator.
The omnichannel rollout is the first since EveryMatrix’s acquisition of sports betting retail software developer Leapbit, which has been enhanced with extensive live betting options, a new front-end across Self Service Betting Terminals (SSBTs), as well as new features such as Cash Out and BetBuilder.
“Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the group,” said EveryMatrix CEO and co-founder Ebbe Groes. “Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
ArenaCasino operates more than 160 locations across Croatia including SSBTs, betting shops and slot machine clubs, and plans to expand its market presence to between 300 and 400 locations in the next two years.
“We’ve grown rapidly in recent years but were limited in what we could do with our previous technology,” said ArenaCasino CEO Hrvoje Delalic. “We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”