Scientific Games has renewed its exclusive Slingo licensing agreement with Gaming Realms for a further five years.
The renewal brings Slingo-branded retail and digital games to lotteries in Australia, Canada, Europe, New Zealand and the United States, and will see Scientific Games expand its portfolio of Slingo-branded instant scratch games to include terminal-generated instant win games such as Fast Play, and monitor games like Keno.
“We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging Slingo lottery experiences,” said Tina Hoover, Scientific Games vice president of licensing. “The Slingo brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats.
“While Slingo is consistently a top five brand in lottery instant scratch products, the brand’s potential in the eInstant products space is unlimited.”
Gaming Realms CEO Mark Segal commented: “We’re excited to renew our collaboration with Scientific Games, further extending the reach of the Slingo franchise in the lottery market. The renewal illustrates the brand equity Slingo commands across multiple verticals in the gaming and lottery space.
“We’re very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together.”
According to Scientific Games, Slingo lottery games in Canada and the United States represent more than $1.9 billion in retail sales.
Shares in Gaming Realms plc. (LSE:GMR) were trading 1.63 per cent higher at 37.40 pence per share in London Thursday morning.