Yggdrasil is expanding its presence in the United Kingdom through the rollout of its online casino games with The Rank Group.
The rollout sees Yggdrasil’s core titles made available to online players at Rank’s Grosvenor Casino and Mecca Bingo brands in the UK, alongside content from its YGG Masters studio partners.
“In any market, large or small, success is often influenced by the partners you choose to collaborate with,” said Yggdrasil chief commercial officer Jose Simon. “The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”
Nolan Frendo, casino games manager at The Rank Group, commented: “Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players.
“Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”
Shares in Rank Group plc. (LSE:RNK) were trading 0.74 per cent lower at 80.00 pence per share in London Thursday morning.