ComeOn Group has launched its “casino-first” Casinostuen brand in Denmark, powered by its proprietary technology platform.
The new site offers a range of online slots and table games, live casino games and an in-house streaming product, WeSpin, alongside a sportsbook offering.
ComeOn Group said the new brand is designed to create a player-friendly experience for Danish players “with user experience at its core”.
To support the new brand, the operator has debuted a new mascot, Elmer the Squirrel, which “embodies the fun, cosy, and engaging atmosphere that Casinostuen aims to deliver to its players”.
“We are thrilled to introduce Casinostuen to the Danish market,” said ComeOn Group chief commercial officer Efi Pelag.
“Our goal is to create a gaming experience that feels both safe, exciting and welcoming and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players.”
Denmark’s regulated iGaming market had revenue of DKK3.53 billion (approx. €473 million) in 2024 and online sports betting revenue was DKK1.88 billion (approx. €252 million).