New market launch extends Octoplay’s strategic partnership with Flutter Entertainment
Octoplay has expanded its Eastern European presence after going live in Georgia with Flutter Entertainment-owned operator Adjarabet.
The new market launch extends Octoplay’s strategic partnership with Flutter Entertainment and follows the supplier’s successful rollout in multiple jurisdictions worldwide in recent months.
This includes launches with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, Novibet in Greece, as well as its largest US market entry to date in Michigan, where Octoplay debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive.
“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, Octoplay’s regional manager for North America. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”
Adjarabet gaming director Avtandil Oboladze added: “We are pleased to partner with Octoplay and introduce their portfolio to our players. Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”
Octoplay currently holds active licenses in 17 jurisdictions, including the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia.