Betfair partners Income Access to launch New Jersey affiliate programme20th March 2014 4:10 pm GMT
UK-listed betting and gaming operator Betfair has entered into an agreement with affiliate marketing specialist Income Access to launch the BetfairCasino.com affiliate program targeting the New Jersey market.
BetfairCasino.com was launched in the state at the end of November in partnership with Trump Plaza. It currently offers players a range of exclusive slots titles in addition to table games and a number of mobile titles that are also available for play on both Android and iOS devices.
Betfair and Income Access will work together to help affiliates benefit from the appeal of these products and supply them with trusted experience on how to best promote and drive traffic in New Jersey’s emerging market.
“Betfair is excited to be offering our New Jersey affiliate program through Income Access,” said Don Ryan, Betfair US senior vice president of gaming. “We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”
Through the Income Access software, Betfair Casino affiliates will be able access a comprehensive series of reports that provide essential insight for evaluating ROI (return on investment) and improving campaign optimization.
Affiliates will also be able to use the software to retrieve a regularly updated collection of creative materials.
Betfair’s support team will also help affiliates navigate New Jersey’s licensing procedures and employ an aggressive CRM for their players. In addition to quality assistance, affiliates will be incentivized through Betfair’s flexible customization of commission structures from the time of joining the program.
“We’re delighted to be partnering with a brand of Betfair’s caliber, particularly in the context of the New Jersey market,” said Income Access founder and CEO Nicky Senyard. “Combined our teams have more than 20 years of experience in iGaming, which puts us in a great position for success.”