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Road to the World Cup – Creating tailored campaigns

28th March 2014 9:14 am GMT

There are less than 100 days to go until the 20th FIFA World Cup kicks off and with Cheltenham almost over, operators will be re-focusing all efforts on the run-up to the June 12th opening day in Sao Paulo, when home nation Brazil faces Croatia.

Last month we discussed how best to market pre-tournament betting, but with the big event drawing closer it’s time to drill down further and examine ways in which operators can create [...]

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