There are less than 100 days to go until the 20th FIFA World Cup kicks off and with Cheltenham almost over, operators will be re-focusing all efforts on the run-up to the June 12th opening day in Sao Paulo, when home nation Brazil faces Croatia.
Last month we discussed how best to market pre-tournament betting, but with the big event drawing closer it’s time to drill down further and examine ways in which operators can create [...]
