Bally Technologies signs iGaming platform deal with Indiana casino

24th April 2014 7:28 am GMT

US gaming supplier Bally Technologies has been selected as the iGaming platform provider for Indiana-based Majestic Star Casino & Hotel.

The Indiana land-based casino will utilise Bally’s platform to provide its players with play-for-fun poker, slot, and table game content.

The content will be provided by Bally, as well as a number of other content providers who have partnered with the company, which includes the likes of Ainsworth, Amaya, SHFL, CG Technology, and Interblock among others.

Bally Technologies’ senior vice president of business development and interactive John Connelly said: “Majestic Star will have the ability to conduct marketing, bonusing, and data tracking with our iGaming platform, enabling them to market to their players. It will be exciting to help Majestic Star enhance their player offerings and gain a competitive advantage.”

Majestic Star Casino’s general manager Craig Ghelfi added: “This outstanding technology from Bally will help us continue providing our patrons with a great gaming experience, no matter if they are on property, at home, or on the go.

“Additionally, play-for-free applications will allow players to continue enjoying the excitement of Majestic Star from anywhere.”

Majestic Star also operates another gaming property under the Fitzgeralds brands in Tunica, Mississippi.

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