NJ online gaming market returns to growth despite Borgata decline

14th August 2014 9:05 am GMT

New Jersey's regulated online gaming market returned to growth during the month of July, with gross gaming revenue increasing 6 per cent versus the previous month to $10.1m.

It follows three consecutive month-on-month declines in the market, with five of the six licensees reporting higher revenue compared to June levels, according to data published by the state’s Division of Gaming Enforcement.

New Jersey iGaming 2014 Gross Gaming Revenue

US Dollars (US$) JanuaryFebruaryMarchAprilMay JuneJuly
Borgata 3,888,5194,085,4444,395,7344,116,5604,018,2443,467,7643,181,048
Caesars Interactive 3,029,1933,335,4703,716,8733,055,4322,789,3562,600,3632,716,594
Golden Nugget 286,922460,121677,746575,914610,949710,635944,840
Tropicana 841,0651,345,1381,895,8262,145,1031,876,2031,727,3221,964,130
Trump Plaza 557,007493,590509,556926,278677,453503,434676,607
Trump Taj Mahal 858,351587,323682,639609,450497,728496,060587,043
TOTAL 9,461,05710,307,08611,878,37411,428,73710,469,9339,505,57810,010,262

The Borgata was the only operator to post a decline compared to the previous month, with revenue down 8 per cent to $3.2m. It now has just under 32 per cent share of the New Jersey market, down from a 36 per cent share in June.

The biggest month-on-month growth came from Trump Plaza, which saw revenue climb 35 per cent to $0.7m, closely followed by the Golden Nugget with revenue growth of 33 per cent to $0.9m.

Caesars Interactive revenue climbed 5 per cent to $2.7m, while revenue from the Tropicana grew by 14 per cent to $2.0m. Trump Taj Mahal revenue was up by 18 per cent to $0.6m. Caesars now has a 27 per cent share of the market, with Tropicana representing 20 per cent.

Online poker revenue rose by 5 per cent to $2.1m, with the Borgata leading the way with a 52 per cent share of the market. Revenue from other casino games increased by 6 per cent to $7.9m. Borgata’s share is 26 per cent, followed by Tropicana with 25 per cent and Caesars with 22 per cent.

As of July 31st, 405,390 internet gaming accounts had been created, up 7 per cent from the 378,564 accounts at the end of June.

For the year-to-date, the New Jersey online gaming market has generated $73.1m in revenue, with Borgata the market leader with a 37 per cent share of the market.

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