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Nordic Gaming Group to Benefit from New G2 Game Studio

22nd September 2009 8:30 am GMT

GTECH G2 has announced that Nordic Gaming Group, which operates the gaming sites NordicBet, Trio Bet and To Bet, is to be the first customer to benefit from last week's launch of the company's new Game Studio, a centre of excellence for interactive game creation.

The G2 Game Studio pulls creative talent from all parts of the GTECH group, including Boss Media, Finsoft, St Minver and Dynamite Idea.

"Like every other part of GTECH G2, the Game Studio is player-focused - with new ideas coming, first and foremost, from insight into game play trends and understanding of player demands," said Simon Caddy, Head of Games Studio and founder of Dynamite Idea.

The Nordic Gaming Group is to be the first customer to benefit from the creation of the new gaming content, with a total set of ten mini-games set to launch across Nordic Bet, Trio Bet and To Bet, including three games which will be embedded in their sports betting and live betting sites.

"We are delighted to announce the launch of the GTECH G2 Game Studio with a significantly large customer as Nordic Gaming. The fact that they are launching across the sites of Nordic Bet, Trio Bet and To Bet demonstrates a successful cooperation with high expectations," said Caddy.

G2 will also work with several of the games industry's leading developers including Atronic, Spielo Ashgaming, Endemol, Realistic Games, Zukido and Solid Icon.

Last week at the EiG conference in Copenhagen, the company announced an alliance with some of these companies including casual games provider PopCap Games. The Game Studio will be exclusively building innovative gaming adaptations based on PopCap's franchises.

"These projects will take the PC games as the core concept around which we are going to make entirely new games for gambling - not for simple entertainment," said Dominic Mansour, Head of Casino GTECH G2.

"It's more creative than just using a powerful brand and simply using the imagery and sounds for a slot machine - think of redesigning Space Invaders as a game of Keno."

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