Unibet Launches Mobile Sportsbook for iPhone
8th October 2009 8:03 am GMT
Following the launch of NordicBet's iPhone sportsbook last month, Mobile gaming provider Mobenga has announced the iPhone launch of Swedish gaming operator Unibet's sportsbook.
Unibet's iPhone sportsbook has been designed to embrace as much as possible of Unibet's look and feel. Among its many functions, the sportsbook supports Unibet's market specific approach, where navigational paths, offers, highlighted matches and leagues vary according to market and customer segment.
"We see the mobile channel as an extremely exciting and important growth area, and we are committed to provide our customers with the best possible solutions to enjoy our market leading offer via their mobile phones," said Petter Nylander, Unibet CEO.
Christian Rajter, Mobenga CEO said: "Apple has done a great job in focusing on superior user experience with the iPhone and Unibet really wanted to focus on this, where localization and ease of use have been key factors."
Last year Mobenga signed an agreement to provide a mobile platform to Unibet, enabling players worldwide to access Unibet's portfolio of products including live betting.
