Cellectivity Wins Best Gambling Content Award

Cellectivity, together with its mobile sports betting service Bet2Go, has been named as the Best Mobile Gambling company at the fourth annual Mobile Entertainment Awards which took place earlier this month at the Royal Garden Hotel in Kensington, London.

Organised by Mobile Entertainment magazine, the awards celebrate the innovation and creativity in the mobile content sector, attracting delegates from over 120 companies in media, technology and entertainment around the world.

Cellectivity was recognised by a judging panel of over 400 respected industry executives as the mobile content industry's Best Mobile Gambling company, with specific mention made of the company's mobile sports betting service, Bet2Go.

Further mention was made of the work Cellectivity does with mobile phone network operators to host gambling WAP services on their portals as well as the development of fully integrated casino games it has created for companies such as 888.com, PartyGaming & ITV.

Previous winners of the award in recent years have included Cellectivity rivals, Probability and Spin3.

"I am very pleased to have won this award. It is a great recognition that by continuing to significantly invest into making mobile gambling secure, safe, enjoyable and available to more people in the UK and abroad you can create a successful service that is recognised by others," said Marcel Puyk, CEO of Cellectivity.

"What makes this award even more special is that it was voted on by our peers in the mobile entertainment industry."

Tim Green, executive editor of Mobile Entertainment magazine, said: "The ME Awards event is a chance for the mobile content business to celebrate its amazing progress into the mainstream. And with the whole world obsessed with apps and widgets, it really feels like the industry is at the centre of things. Congratulations to all the winners."

A total of 19 awards were given out across three categories comprising Development & Publishing, Services, and Operators & Handsets. Other winners on the night included Vodafone, Apple, Shazam, Universal Music, and the BBC.