Tab Active TV Betting Sets New Turnover Record6th November 2009 7:51 am GMT
Having recently re-branded its flagship interactive TV wagering service, Australia's Two Way Limited has announced that turnover for the month of October through TAB Active exceeded AUD$6 million, its highest level to date since it commercial launch 18 months ago.
Turnover for the TV wagering service exceeded the AUD$6 million mark for the first time, more than 64% above the previous highest level experienced in the previous month, continuing the service's monthly turnover growth since June of this year.
The re-branding of the service from Sky Racing Active to TAB Active was part of a consolidated strategy by Two Way, which created the TV wagering service for its partners, Australian gaming giant Tabcorp and FOXTEL, the country's leading subscription television provider.
Two Way said that the strong result during the month was due to the positive impact of the Spring Racing Carnival in Melbourne, as well as the company's new marketing campaign which commenced in early September across various media channels including television, radio, direct mail and online.
During October, more than 7,000 Tabcorp account holders placed at least one bet via the service, an increase of 39% from September, with an average bet size of $9.61.
Two Way's service has operated in the state of Victoria since late April 2008 and in New South Wales since early October 2008, with more than 5 million bets in total being placed through the service by more than 17,000 TAB account holders. Over $46 million has been wagered during that period in total.
Melbourne's Spring Racing Carnival is held annually during October and November and includes the richest and most prestigious two mile handicap in the world, the Melbourne Cup, which takes place on the first Tuesday in November.
Two Way said that during Melbourne Cup Day earlier this week, total logins to the TV wagering service increased by almost 40% from the previous record level which was set on Derby Day last Saturday.
According to estimates, Australian customers set a new record on betting in this year's Melbourne Cup, with over $90 million bet through TABs in Victoria and New South Wales.