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Supermarket Checkouts to Boost S. African Lottery Sales

13th November 2009 8:53 am GMT

Following the successful introduction of lottery ticket sales through banking channels earlier this year, South African National Lottery operator Gidani, in which Intralot South Africa is an equity member, has partnered with retail groups across the country to allow for lottery tickets to be sold through an initial 6,000 supermarket checkout points.

Under the agreement, Lotto and Lotto Plus Quick Pick games will be sold through supermarket tills with all lottery ticket sales processed via real time integration into Intralot's LOTOSTM O/S central system and its B-On interactive platform, with the same security features that regular National Lottery tickets have.

"The deployment of this new innovation in the South African National Lottery makes us extremely proud," said Dr. Bongani Aug Khumalo, Chairman and Chief Executive of Gidani. "It is a result of the creativity, skills and industriousness of our employees working with the world-class combinations of technologies provided by our partner, Intralot. Very clearly we are remaking the Lottery world here."

Following the successful introduction of lottery ticket sales through bank ATM's, the point-of-sale expansion to supermarkets will initially give lottery customers over 6,000 till points at which they can purchase their Quick Pick denomination, with further supermarket groups scheduled to come online in the near future.

"We are very pleased that South Africa's National Lottery is continuously moving forward," said Constantinos Antonopoulos, Intralot Group CEO. "Evolving steadily, it establishes itself in the international arena as a state-of-the-art lottery that offers its players unique gaming experiences and significant prizes, while at the same time it increases its contribution to good causes."

Dr. Yannis Rondiris, CEO of Intralot South Africa, added: "Intralot, as the technology provider of Gidani, supports and will continue to support the National Lottery of South Africa in all its endeavours to design, implement and operate advanced innovations that offer new exciting and convenient sales channels to players in the country."

Gidani (Pty) Ltd, in which Intralot South Africa owns an 18% stake, took on the operation of the National Lottery of South Africa in October 2007 following an international tender.

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