Hull KR Signs Sportingbet as Official Club Sponsor25th November 2009 8:01 am GMT
In what the club has described as one of the most significant partnerships in its 127-year history, British rugby league football club Hull Kingston Rovers has announced a sponsorship deal with AIM-listed online gaming operator Sportingbet.com.
Hull KR competes in the Super League, the top-level professional club league competition in Europe featuring 12 teams from England, one from Wales and one from France.
Commencing next month, the sponsorship deal will see Sportingbet branding on the front and back of home and away jerseys as well as the club's training kit. Sportingbet.com branding will also feature prominently in the stadium including perimeter boards, the dugouts and the players' tunnel.
Neil Hudgell, Club Chairman of Hull KR, said the club was pleased to have formed such a partnership with a renowned and well respected brand like Sportingbet.com.
"Hull KR has grown into one of the leading clubs in the game and this partnership reinforces this. Sportingbet.com is Europe's biggest online bookmaker and we are delighted to be working with them," said Hudgell.
"Sportingbet.com are leaders in their field so this partnership makes a significant statement about where we, as a club, are heading."
In addition, Sportingbet will also sponsor Hull KR's website as well as creating a dedicated Hull KR microsite via Sportingbet.com with news, offers and competitions throughout the season for fans. The company will also offer its betting services to Hull KR supporters.
"Sportingbet.com is proud to be supporting Hull Kingston Rovers this season. We'd been monitoring them closely over the last season and their terrific performances confirmed what a great opportunity this is," said Marc Thomas, Sportingbet's Head of Sportsbook.
"Sportingbet.com shares many of the values and attributes of the club and its supporters - a real heritage, knowledge and passion for rugby league, a desire to entertain and to bring fans closer to the game.
"Hull Kingston Rovers is such a well known and well supported club and its profile has been growing immensely over the last few seasons. Sportingbet.com is excited to be part of this and like all other rugby league supporters we can't wait for the season to begin," said Thomas.