Paddy Power Deploys Mobenga Mobile Betting Application3rd December 2009 2:30 pm GMT
Swedish mobile gaming developer Mobenga has provided a new mobile sportsbook solution to Irish bookmaker Paddy Power, upgrading the company's existing mobile betting offering.
Mobenga and Paddy Power Mobile have worked together to create a mobile application which focuses on ease of use for all mobile phone users and is designed for betting on the move.
The upgraded mobile betting application provides a quick login feature with easy access to customers' accounts including a live betting section designed to provide fast, automated updates for televised sporting events.
Commenting on the agreement, Christian Rajter, CEO of Mobenga, said: "This is a very exciting deal for Mobenga where one of the most renowned sportsbook operators has chosen us to upgrade their mobile betting application.
"Paddy Power has a very good reputation for offering a good user experience by focusing on their customer's needs and so we are honoured to have been chosen as their mobile betting partner. We look forward to a long and prosperous partnership."
The mobile application has been built in a modular format which will allow for expansion with new modules for additional features, content services and games, amongst other things.
"Paddy Power is delighted to be working with Mobenga to provide a new and improved mobile betting service for all our customers," said Ciarán McGeehan, Paddy Power's Mobile Services Manager. "We continually strive to extend and improve our mobile services so that anything a Paddy Power customer needs is just a finger tap away.
"We are seeing more desktop/laptop PC customers using our Mobile Application or Mobile Website due to the convenience offered by those services. No longer are customers tied to a desk if they wish to check betting prices or place a bet."