Bettorlogic signs four leading sportsbooks to Livelogic27th May 2010 9:24 am GMT
Bettorlogic has announced the signing of a number of new licensing agreements ahead of the Football World Cup next month which will see its Livelogic bet stimulation technology integrated into the platforms of Ladbrokes, Paddy Power, Stan James and Victor Chandler.
The company said that its Livelogic product, which covers more than 40 national football leagues, the Champions league and the upcoming World Cup in South Africa, will deliver over 40 bet prompts throughout the course of each match based on real-time developments on the pitch.
The Livelogic technology will be integrated in a variety of formats, from customised modules that embed within home and in-running pages, to live xml text streamed directly into a wide range of key landing areas.
"We know from research that Bettorlogic tools are very effective at encouraging customers to bet and Livelogic extends this capability very effectively into the in-play environment," said Mike Falconer, CEO of Bettorlogic. "We think it's a major sector innovation, are delighted with the reception it has had since release and are very excited about this range of major new partnerships."