Isle of Man-based iGaming solutions provider Microgaming has upgraded its poker software with the re-launch of Prima on the Microgaming Poker Network (MPN).
The new online poker client is designed to deliver a premium experience to players worldwide, featuring a streamlined interface to provide easy navigation to cash, tournament and casino games, including a blind cash game lobby and a simplified rewards system.
“This is our biggest and most important poker release, and the culmination of a multi-year strategy to revitalise our product and leapfrog the competition,” said Microgaming head of product (network games) Alex Scott. “I’m proud of what the team has achieved and I’m so excited about what we are going to build together in the coming months.”
The supplier said that the new Prima client was developed with a strong focus on enhancing the user experience and promoting responsible gaming with increased transparency.
This includes a player history tool that displays overall profit and loss across all game types, which can be filtered for any time period, giving players the ability to track and review their gameplay and make informed choices.
“It is an exciting and pivotal time for the Microgaming Poker Network,” said Microgaming’s newly promoted chief commercial officer Jean-Luc Ferriere. “The launch of Prima marks another move in our strategy to continue developing products centred around giving players the best poker experience with a more intuitive client, optimised for any device.”
Prima was the original name for the Microgaming Poker Network when the network launched in 2003. It was subsequently rebranded as the MPN in December 2012 to reflect a new approach to network management and operations.