NairaBet has signed a deal that will see Income Access provide the company with technology to launch an affiliate programme to help grow the Nigerian sportsbook operator's online presence.
The company's affiliate programme will integrate with Income Access' marketing platform, which includes an ad serving tool allowing for sophisticated geo-targeting, time-of-day and browser targeting to enhance the impact of their online ad campaigns, as well as an in-depth analytics package.
NairaBet is a subsidiary of Get Altitude Nigeria Limited, [...]