Golden Matrix Group subsidiary Meridianbet has agreed the largest sponsorship deal in Cypriot football history with FC AEL Limassol.
The agreement will see the Meridianbet logo feature on the front of the club’s shirts, which will be launched in association with Italian sportswear provider Macron and prominent players Rafael Mamas and Vasilis Papafotis.
“As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity,” said Chrysothemi Valanidou, CEO of Meridianbet Cyprus.
Andreas Georgiou, chairman of AEL Limassol, added: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”
Shares in Meridianbet parent Golden Matrix Group (NASDAQ:GMGI) gained 11.69 per cent to close at $2.77 per share in New York Tuesday.