BetMGM has confirmed a multi-year extension of its partnership with the National Hockey League (NHL) club the Vegas Golden Knights.
The extension sees the operator continue to serve as the official betting partner of the Vegas Golden Knights and benefit from prominent signage throughout the T-Mobile Arena.
The renewed partnership will also include co-branded content, exclusive promotions, and multiple fan engagement opportunities, including watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases,” said BetMGM chief revenue officer Matt Prevost.
“Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
Kerry Bubolz, CEO and president of the Vegas Golden Knights, commented: “BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city.
“We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP of sports and sponsorships at MGM Resorts, added: “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”