Soft2Bet has entered Ontario’s sports sponsorship market through its ToonieBet brand.
ToonieBet has been named as an official online casino partner of the NHL’s Ottawa Senators, which has secured a place in the Stanley Cup playoffs for the first time since 2017.
The agreement will see the operator benefit from in-arena and digital broadcast branding for home and away games, as well as in-rink board signage for home games.
“We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators,” said Martin Ballard, vice president of corporate partnerships for the Ottawa Senators. “Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting.
“Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Soft2Bet chief marketing officer Oksana Tsyhankova commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario.
“In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
The NHL playoffs will begin later this month.