Immense Group’s sports betting brand DBET has entered a multi-year partnership with the Swedish Basketball Association (SBBF).
The partnership starts with the Women’s European Championship 2025, which gets underway on 29 June, and runs until the Men’s World Championship in 2027.
The agreement incorporates the senior Swedish national teams, as well as the SBL leagues, SBL Dam and SBL Herr.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” said Swedish Basketball Association chair Susanne Jidesten. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Jesper Kärrbrink, group CEO and chairman of the Immense Group (formerly Videoslots), commented: “We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden. This partnership will help us engage with Swedish sports fans and solidify DBET’s position in Sweden’s sports betting market.”