Dublin-headquartered Xtremepush has secured €12 million in new funding from its long-term investment partner AshGrove Capital.

The flexible debt facility will allow the CRM solutions provider to scale up its growth and acquisition strategy targeting financial services, e-commerce and publishing.

Xtremepush has a five-year investment relationship with AshGrove Capital, alongside private equity relationships with tech-focused Grafton Capital and Bettor Capital.

“AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future,” said Xtremepush CEO and co-founder Tommy Kearns.

“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”

Jonathon Ferguson, co-founder and partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul.

“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.”