Scientific Games has launched a new online sales program for the Delaware Lottery.
The new iLottery program gives Delaware Lottery players access to a portfolio of eInstant games, including licensed brands such as MONOPOLY, and delivers player rewards through integration with the Delaware Lottery Players Club online loyalty program.
“As the provider of the Delaware Lottery’s online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering,” said Delaware Lottery director Helene Keeley. “iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games.
“Launching an integrated, state-of-the-art iLottery program as part of the Delaware Lottery Players Club offers our players the opportunity to experience the thrill of playing how they choose – at retail or online – so we can continue driving maximum transfers to the state’s General Fund.”
The new iLottery program is part of Scientific Games’ Momentum ecosystem and adds to the comprehensive suite of products currently live across the lottery’s portfolio, including sports betting, Scientific Games Enhanced Partnership instant game management program, gaming machine central monitoring system, lottery central gaming system, draw and Keno monitor games, as well as retail point-of-sale and self-service vending technology.
“We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends,” said Matt Lynch, president of digital for Scientific Games. “The Delaware Lottery has a strategic vision.
“Their leadership’s forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs.”