Genius Sports has struck a number of partnerships as the company looks to accelerate the deployment of its Moment Engine solution.
Moment Engine combines official sports data, proprietary AI models, and fan data to help brands activate advertising in real-time around key game moments.
The solution has already been deployed during tentpole events, including the Super Bowl, where brands triggered campaigns in real-time around key in-game moments. Adoption is now accelerating ahead of the NBA Finals and FIFA World Cup.
After hosting a NewFront event to showcase its full suite of immersive and real-time activation solutions for brands, integration partners now span agencies, broadcasters, supply-side platforms (SSPs), and demand platforms.
This includes Genius’ founding agency partner Publicis Sports, as well as DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company.
Publicis clients will have early access to Moment Engine’s real-time fan data as an additional layer to its data platform via Epsilon, becoming the first agency to fully integrate and activate the combined consumer and fan identity layer.
“Advertising is shifting from scheduled campaigns to real-time engagement driven by fan behavior and emotion across the entire sports lifecycle,” said Josh Linforth, chief revenue officer of Genius Sports. “Moment Engine enables brands to reach fans before, during, and after the game, using official data and real-time signals to act at the moments that matter most. As adoption grows across the ecosystem, we are establishing a new standard for how sports advertising is executed.”
Publicis Sports CEO Suzy Deering added: “We are fortunate to have been early partners with Genius Sports, giving our clients first looks and access to breakthrough formats and live sports surfaces like this. When Moment Engine is joined with our already powerful data platform via Epsilon, it provides unduplicated fan targeting when the fan is most engaged.”
Shares in Genius Sports Ltd (NYSE:GENI) closed 4.13 per cent lower at $4.41 per share in New York Thursday.