Experienced executive brings extensive sports betting and digital expertise to drive the company’s next phase of growth and strategic innovation
New York-listed sports data technology provider Sportradar has brought in Sameer Deen as its new chief operating officer (COO).
Deen will begin his new role on May 18, joining from Entain where he currently serves as chief commercial officer and president.
He joined Entain in June 2021 as chief strategy officer and president new ventures, having served as chief digital officer and senior vice president of digital at Univision Communications for more than six years.
In his new role as Sportradar COO, Deen will oversee commercial and group operations while collaborating closely with the executive leadership team to advance the organization’s strategy and growth. He will report directly to Sportradar CEO Carsten Koerl.
“We are thrilled to have Sameer join our executive team at such a transformative time for our industry,” said Koerl. “With his expertise in sports betting and digital media, combined with a proven ability to scale businesses and build top-performing teams, he is well-positioned to drive and optimize our commercial operations and partnerships forward.
“His leadership will be a tremendous asset as we continue to innovate and strengthen our position as a global leader in sports technology and serve the evolving needs of our clients and partners.”
Commenting on his appointment, Deen said: “Sportradar sits at the dynamic intersection of sports, technology, and user experiences – areas where I’ve built my career and passion. Their relentless focus on innovation and the incredible team they’ve built have been instrumental in delivering unparalleled experiences for fans while optimizing client’s business performance.
“I’m looking forward to working with Carsten and the team in writing Sportradar’s next chapter, helping sportsbooks navigate and grow within the evolving sports product landscape.”
Shares in Sportradar Group AG (NASDAQ:SRAD) were trading 4.82 per cent higher at $13.93 per share in N ew York Tuesday after the company’s released its first quarter results.