The launch is the next step in MozzartBet’s player engagement strategy to scale its multi-market presence
Sports betting and gaming operator MozzartBet has gone live with the Fast Track CRM platform across its brands in the Balkans, Romania and Africa.
The launch gives MozzartBet a single real-time customer model across its brands, alongside Fast Track AI, which enables operators to interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“We have been genuinely impressed with Fast Track from day one,” said MozzartBet chief operating officer Nemanja Savkovic. “Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it.
“Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward.”
Fast Track co-founder and CEO Simon Lidzén commented: “What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through.”
Founded in Serbia in 2001, MozzartBet currently operates online and retail operations in Serbia, Bosnia, Croatia, Romania, Malta, and African markets including Kenya, Nigeria and Ghana.