Agreement marks the next step in Meridianbet’s player engagement strategy as it continues to scale its multi-market presence
Fast Track has been selected to provide its customer engagement platform to Meridianbet, a subsidiary of Meridian Holdings.
The agreement will see Fast Track deliver a real-time customer model across the operators’ brands in Europe, Africa and South America, alongside the Fast Track AI platform, which lets operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“We needed a platform built for the realities of our business – multiple jurisdictions, multiple channels, and the regulatory frameworks that come with each market,” said Boris Čorni, director of tech at Meridianbet. “Fast Track understands that operating environment in a way very few others do, and the platform gives us the foundation to operate consistently across all of it. We are excited about what this partnership will let us build for our players.”
Fast Track co-founder and CEO Simon Lidzén added: “Running an operation across 18 regulated jurisdictions is genuinely hard, and Meridianbet has built that at a scale very few in our industry can match. That is exactly the kind of environment Fast Track was built for, and we are looking forward to the work ahead together.”
Shares in Meridian Holdings Inc. (NASDAQ:MRDN) closed unchanged at $13.29 per share in New York Wednesday.