Bookmaker will continue as West Ham’s shirt sponsor as the club enters the EFL Championship
BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season following the club’s relegation to the EFL Championship.
BOYLE Sports’s logo will feature on the men’s and women’s home, away, third and training kits, having become the club’s official shirt sponsor last July.
The operator will continue to support the West Ham United fan experience throughout the 2026/27 season, delivering activations that add value for supporters across matchdays, digital channels and wider Club moments.
“We’re delighted to have BOYLE Sports continue as our front-of-shirt partner as part of the multi-year principal partnership,” said West Ham United’s interim CEO Karim Virani. “As we enter an exciting new era for the Club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans.
“BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
BOYLE Sports CEO Vlad Kaltenieks added: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
A ban on front-of-shirt gambling sponsorship comes into effect ahead of the 2026/27 season, but only applies to the English Premier League.