Agreement expands ToonieBet’s reach in the Canadian Football League, where it is also serves as the exclusive iGaming partner of the Hamilton Tiger-Cats
Soft2Bet’s online sports betting brand ToonieBet has been unveiled as the exclusive sportsbook partner of the Canadian Football League’s Ottawa Redblacks.
The partnership will see the Ontario-licensed operator’s logo feature on all Redblacks player jerseys, and benefit from activations and high visibility TV and LED signage throughout the TD Place stadium.
ToonieBet will also be the official sponsor of the Sideline Club, the field-level seating in the stadium closest to the action.
Beyond the stadium, ToonieBet and the Redblacks will host three pre-game street parties on Exhibition Way for Ottawa fans to celebrate the Redblacks on game days, with ToonieBet and RNation hosting a live DJ, games and giveaways.
“We are thrilled to welcome ToonieBet into the Redblacks family as a sportsbook partner,” said Matthew Bennett, vice president of corporate partnerships of the Ottawa Redblacks. “RNation is known for bringing unmatched energy to TD Place, and this partnership is all about taking that fan experience to the next level.
“From the high-stakes atmosphere of the new ToonieBet Sideline Club to the vibrant pregame street parties, we are excited to collaborate on unique activations that celebrate our fans and the great tradition of Canadian football.”
ToonieBet Canada head Daniel Madmon said: “Partnering with an iconic franchise like the Ottawa Redblacks marks an exciting milestone as we continue to expand ToonieBet’s footprint in Canada.
“We look forward to wearing the team colours on the field, hosting unforgettable game day experiences, and offering Ottawa fans a fun, innovative platform to engage with the sport they love.”
The Ottawa Redblacks is a professional Canadian football team based in Ontario, and compete in the East Division of the CFL.
ToonieBet was unveiled as the exclusive iGaming partner of rival CFL club Hamilton Tiger-Cats in June.