French gaming giant Pari-Mutuel Urbain (PMU) has renewed its sports betting partnership with Irish bookmaker Paddy Power for a further five years.

The companies began working together in 2010, ahead of the opening of the French iGaming market, with Paddy Power's B2B division providing risk management, event management and fixed odds pricing services to PMU.

Premium subscribers continue here to the full article.



GIQ Magazine Digital Edition