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France’s PMU renews Paddy Power B2B sports betting deal

25th June 2015 1:14 pm GMT

French gaming giant Pari-Mutuel Urbain (PMU) has renewed its sports betting partnership with Irish bookmaker Paddy Power for a further five years.

The companies began working together in 2010, ahead of the opening of the French iGaming market, with Paddy Power's B2B division providing risk management, event management and fixed odds pricing services to PMU.

PMU said that the agreement had proved to be “highly successful” and has now extended the deal for [...]

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