London-listed gaming software supplier GAN has revealed the identity of its biggest multi-property US client win to date, which was signed earlier this year in April.
The partnership with Oklahoma’s Chickasaw Nation will see GAN launch a new social casino for the operator through its proprietary Simulated Gaming platform.
Chickasaw Nation owns and operates 20 regional casino properties in Oklahoma. Its largest gaming property, WinStar World Casino and Resort, principally serves the Oklahoma and Texas markets together with the broader Southwestern US region.
GAN said that its GameSTACK internet gaming platform will be installed on-property at WinStar this summer.
The partnership was first announced by GAN in April, although the company did not name the client at that time.
The Chickasaw Nation’s identity can now be disclosed following preliminary licensing of GAN by the Chickasaw Nation’s Office of the Gaming Commissioner.
“Later this year we will be truly privileged to bring online the Native American tribal nation in the US operating one of the largest Native American gaming enterprises,” said GAN CEO Dermot Smurfit. “Chickasaw Nation’s casino properties serve the Dallas and north Texas metropolitan areas ranked by Facebook among the Top10 highest-revenue cities worldwide for social casino gaming.
“By combining traditional casino marketing with a multi-million dollar digital marketing commitment, we believe the Chickasaw Nation will quickly secure significant market share online in the region already well served by their land-based gaming enterprise.”
Bill Lance, the Chickasaw Nation’s secretary of commerce, commented: “We were particularly interested in this partnership because, unlike many casino equipment manufacturers that also operate competing social casinos online, GAN does not operate its own B2C social casino.
“The Simulated Gaming model integrates with our on-property rewards program and will serve as a vehicle to explore the fast-growing US social casino market. The GAN model will also introduce our brands and gaming opportunities to a nationwide audience of casino game players.”
The Chickasaw Nation is the 12th largest federally-recognized Indian tribe in the US, and has nearly 14,000 employees.